The First of many perculiar lectures by Bill Schaefer..
He seems nice enough but I couldn't really make heads or tails of this first lecture, so I researched it myself and lets hope it's all okay! :]
New media is a general term for media such as books, music and film in conjunction with new technology; primarily the internet, but also 3D cinema technology, iphone applications and HD Tv.
Entertainment technology has made leaps and bounds in the past decade or so, greatly increasing our enjoyment of the media. New media has grown to engulf us; it is everywhere, in our pockets, on our streets and in shops and homes. You can't escape from it.. which seems a little scary.
On the other hand it allows us to communicate using the media almost instantaneously. Again this is good but it can be a bad thing in that we can't escape from this media. You tend to see alot of people on their phones rather than engaging with others and others tend to stay in and use the internet rather than go outside or read a book.
On that topic New Media makes it possible to carry around several thousand books in your pocket at once using new iReaders like 'Kindle'. This can be good but it also takes away the need for traditional media.. which was using up alot of trees anyway.
To put it simply there are both good points and bad points to new media.
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